The latest acquisition of Tumblr is the front page of tech sites and newspapers these days. Well, let’s ask an interesting question first: How many people will so no to the offer of 1 billion dollars? In fact, you will find several giants you used every day now: eBay, Google, Facebook and Yelp. These days, the management of Yahoo is always changing. The company is also transfer from the role of most powerful company in Silicon Valley to a normal tech company.
Back to the theme, though the sum is attractive, but it is not a good deal to David Karp. In the acquisition part, Yahoo can be described as the nightmare. Just look at the list: Geocities, Flickr, and Delicious. If you are a netizen with three years old, you must know the history and current of them.
Take the comparison of Flickr and YouTube. YouTube’s today is from Google’s several years’ input. Not long after purchased Flickr, Yahoo added the charge mode and make strict limitation to free users. The two giants action also lead to the today of them .
Just like Zuckerberg, Karp is also admitting to provide coolest product, so he strongly resist the poor experience of ads. Of course, both of them are choosing to loosen the principle last year for the stress of finance.
Though Mayer have brought many changes to the company, it still an ad company. Yahoo has clearly announced that they will bring more ads, so Tumblr may get far away the user experiences.
Have a look at the users’ expectation from hiding-behind-memories:
In fact, to myself, I also look down on the acquisition.